Helping B2B SMEs get more of the right traffic, and turn more of it into leads
I’m Jamie Groves, founder of IndigoSEO.
I’ve worked in digital marketing and sales for over 25 years. I started in website design and search engine optimisation in the late 90s, graduated in multimedia design in 2002, and have been involved in business growth since Google was still finding its feet.
A lot has changed since then.
SEO is no longer just about rankings. AI search, tougher competition, changing Google results, paid traffic costs, and buyer scepticism have all made lead generation more difficult.
That’s why IndigoSEO focuses on the full picture: helping businesses attract more of the right visitors, improve traffic quality, and convert more of that attention into genuine enquiries.
Heard enough already? Claim your free traffic & lead generation review here today.
More than SEO experience
Before launching IndigoSEO, I spent years in sales, account management, software, export, and commercial growth roles.
That matters because lead generation is not just a traffic problem. It is a sales problem too.
I have helped a business grow from under £80,000 to over £600,000 turnover, supported another from £2m to over £6m, won six-figure new business deals through cold outreach, and managed sales and marketing activity across the UK, Europe, the Middle East and the Far East.
So when I look at your website, SEO, email, LinkedIn, or enquiry process, I’m not just looking at rankings.
I’m looking at whether the right people are finding you, whether they understand why you matter, and whether your digital activity is helping them take the next step.
Ready to talk? Claim your free traffic & lead generation review.
Why I built IndigoSEO
Most B2B businesses do not have a traffic problem in isolation.
They have a visibility problem, a quality problem, or a conversion problem.
Sometimes the right people are not finding you. Sometimes the wrong people are landing on your site. Sometimes good prospects arrive, but the message, offer, or enquiry journey does not give them enough reason to take the next step.
IndigoSEO exists to fix that.
I help businesses understand where leads are being lost, then put the right digital activity in place to improve traffic volume, traffic quality, and conversion.
That may include SEO, content, website improvements, Google advertising, LinkedIn activity, email outreach, or a sharper digital strategy.
The point is not to “do marketing”.
The point is to create a clearer route from visibility to enquiry.
Experience matters more than ever
Digital marketing is noisier than it used to be.
Many business owners have been promised rankings, leads, traffic, and growth, only to end up disappointed. Some have paid for SEO and seen very little commercial return. Others have tried ads, content, or social media without knowing whether the work was actually moving the business forward.
I understand that frustration.
My role is to bring clarity, commercial thinking, and practical execution. Not jargon. Not vanity metrics. Not reports that look busy but fail to create enquiries.
With IndigoSEO, you get senior-level digital marketing support from someone who understands both marketing and sales.
That matters because traffic is only useful when it helps the right people find you, trust you, and contact you.
Built for the AI age
Search has changed.
People now find answers through Google, AI search tools, local results, review platforms, social media, LinkedIn, email, and referrals. Your business needs to be visible, credible, and easy to understand across the places your buyers are already looking.
Modern SEO is not just about adding keywords to pages.
It is about clear positioning, useful content, technical strength, trusted signals, and helping search engines understand why your business deserves to be found.
For B2B SMEs, that means building an online presence that supports both discovery and decision-making.
Ready to talk? Claim your free traffic & lead generation review.
How I help
I’m based in Washington, Tyne and Wear. I work mainly remotely to keep things lean, but I love to meet face to face when it makes sense.
You will receive 1-2-1 support from me 100% of the time; however, I do have a trusted team of specialist freelancers I work with.
That includes:
- Improving search visibility so more prospects can find you.
- Attracting better-quality traffic from people who are more likely to buy.
- Strengthening your website messaging so visitors understand what you do quickly.
- Improving calls to action so more people take the next step.
- Using email and LinkedIn to support outreach, follow-up, and lead generation.
- Making sure paid activity is built on a stronger organic and conversion foundation.
Start with a free Traffic & Lead Generation Review
Before you invest in more marketing, it makes sense to understand what is currently working, what is not, and where leads may be slipping through the cracks.
In your free review, I’ll look at how your business is attracting visitors, whether that traffic is the right quality, and where potential enquiries are being lost.
You’ll get 3 clear fixes to improve traffic volume, traffic quality, and the number of leads coming through.
Your trusted expert partner for
all your digital marketing needs!
Location
I’m based in Washington, Tyne and Wear. I work mainly remotely to keep things lean, but I love to meet face to face when it makes sense. You will receive 1-2-1 support from me 100% of the time; however, I do have a trusted team of specialist freelancers I work with.
Google Maps | LinkedIn
Your trusted expert partner for all your digital marketing needs!
LOCATION
I’m based in Washington, Tyne and Wear. I work mainly remotely to keep things lean, but I love to meet face to face when it makes sense. You will receive 1-2-1 support from me 100% of the time; however, I do have a trusted team of specialist freelancers I work with.
Google Maps | LinkedIn