A bit more about me and my love for SEO!

Jamie Groves IndigoSEO

Jamie Groves – Founder of IndigoSEO

Starting in website design and search engine optimisation in the late 90s I’ve been in the digital marketing game since the start. After graduating in 2002 in multimedia design, I freelanced for 6 years enjoying the emerging new world of SEO and Google AdWords.

It was my flair for business and management however that saw me successfully navigate a high-level sales and marketing career, assisting every business I joined in achieving significant growth.

Over the last 25 years, I’ve built a proven track record in helping a wide range of businesses grow sales via effective marketing, sales, SEO, copywriting and digital advertising expertise, supported by the skills of my trusted network of designers and developers.

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Why choose IndigoSEO?

Over the last two and a half decades I have literally seen and done it all. From the ‘wild west’ of the internet days in early and mid 2000s, where ‘Black Hat SEO’ techniques were discovered and widely used to shortcut the time taken to rank high on Google. Until these practices one by one were ‘disapproved’ resulting in websites being quickly banned from search engine results pages if found to break the terms of service. It is still an ever-evolving game of cat and mouse, however. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines. 

By partnering with IndigoSEO you will benefit from the vast amount of experience I have, ensuring only ‘White Hat SEO’ practices are ever used. White hat SEO techniques are ethical and legitimate methods employed by trusted digital marketers to improve a website’s search engine rankings. These techniques strictly adhere to search engine guidelines and best practices. White hat SEO focuses on providing valuable content, optimising website structure, and earning high-quality backlinks from reputable sources. 

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White hat SEO ensures sustainability & credibility

White hat SEO is vital because it ensures long-term sustainability and credibility for a website. By following ethical practices, websites can build trust with search engines and users, leading to higher rankings, increased organic traffic, and a better online reputation. Unlike black hat techniques that can result in penalties and harm a website’s reputation, white hat SEO helps websites grow and thrive in the competitive online landscape. 

Once I have your website performing well organically, i.e. successful SEO bringing in and converting new customers. Then I can start to really ramp things up with Google and social media advertising. 

SEO precedes effective digital advertising

Digital advertising is best started after achieving some SEO success because, SEO lays the foundation for organic visibility and a sustainable online presence. When a website ranks well through SEO, it attracts organic traffic, without advertising. This initial visibility establishes trust and brand recognition.

Digital advertising, when applied strategically afterward, can complement SEO efforts by targeting specific audiences, past visitors, promoting products or services, and driving additional traffic and conversions, ultimately maximising your return on investment (ROI). Therefore, starting with successful SEO sets the stage for more effective and efficient digital advertising campaigns. 

How can I help?

Let’s start by working for you for free, claim your FREE consultation, ensuring before you invest anything you have a good idea of what you could get back!